Welcome to our module on Creating a Marketing Strategy & Plan. In this session, we’ll explore the essential steps for developing a comprehensive marketing strategy and plan that can drive your business’s growth and success.
You’ll learn how to create a marketing strategy by identifying your business objectives, understanding your target market, and analysing your competitors. We’ll cover how to set clear, measurable goals and choose the right mix of marketing channels, such as digital marketing, content creation, and traditional advertising. We’ll also discuss the importance of creating a detailed marketing plan that includes timelines, budgets, and performance metrics to track your progress and adjust tactics as needed.
By the end of this session, you’ll gain practical insights into how to develop and implement a marketing strategy and plan that aligns with your business goals, enhances brand visibility, and drives customer engagement.
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