Welcome to our module on Metrics, KPIs, and ROI in Marketing. In this session, we’ll explore how measuring and analysing marketing performance is crucial for driving successful strategies and optimising your marketing efforts.
You’ll learn about the various metrics and KPIs used to track marketing performance, such as website traffic, conversion rates, and customer acquisition costs. We’ll look into how these indicators provide valuable insights into campaign success and areas for improvement. Additionally, we’ll discuss how calculating ROI helps assess the financial impact of your marketing investments, enabling you to determine which strategies offer the best return and optimise your budget allocation.
By the end of this session, you’ll gain a clear understanding of how to leverage metrics, KPIs, and ROI to measure and enhance your marketing performance. This knowledge will enable you to make data-driven decisions, refine your marketing strategies, and achieve better results for your business.
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