Welcome to our module on Meetings & Events. In this session, we’ll explore the strategic role that meetings and events play in your account management.
You’ll learn how to organise and execute effective meetings and events that align with your clients’ needs and business goals. We’ll discuss best practices for setting clear objectives, personalising content, and ensuring follow-up actions that reinforce the value provided. Additionally, we’ll cover how these gatherings can serve as platforms for introducing new products or services, addressing client concerns, and building rapport.
By the end of this session, you’ll understand how strategically planned meetings and events can enhance client satisfaction, foster long-term partnerships, and open up new avenues for business development.
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