Welcome to our module, "Should You Build a New Market?." In this module, we'll explore key factors such as industry growth, diversification, and return on investment (ROI) to determine whether expansion is right for your business.
We'll discuss resource allocation and learn about the opportunity cost of entering a new space, particularly the risk of losing compounding momentum in your current market. We’ll cover practical considerations, such as time zone challenges for global expansion and the importance of structured planning.
By the end of this module, you'll be equipped to make informed decisions about market expansion, ensuring sustainable growth while minimising disruptions.
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