Welcome to our module, "What Market Should You be Selecting?." In this module, we’ll cover key factors such as market growth trends, salary expectations, competitive saturation, and process lengths to help you make an informed choice.
We’ll discuss the importance of selecting a complementary market that aligns with your existing business, reducing the time needed to establish traction. You’ll also learn how time to revenue and cash flow considerations impact market selection, especially in industries with long sales cycles. A core takeaway from this module is the power of compounding in business growth—switching markets unnecessarily can slow progress
By the end of this session, you’ll have a structured approach to selecting a new market that enhances rather than disrupts your business.
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