Creating Your Story

Welcome to our module on Creating Your Story. In this session, we’ll explore the significance of story telling in relation to your brand.

You’ll learn the importance of storytelling and the role that storytelling plays in explaining your brand and the benefits of crafting  your brand story that is designed for your target audience. We'll explore some different models that you can use and some best practices to have a compelling brand story.

By the end of this session, you'll be able to create your brands story that is tailored to your target audience that will help differentiate you from your competition.