Welcome to our module on Defining Your Target Audience. In this session, we’ll explore how to define your target audience and the benefits in doing so.
You’ll learn the importance of defining your target audience and how it differs from your target market. We'll explore how to use quantative and qualitive research methods to identify your target audience and how to use the adoption curve to increase your market share.
By the end of this session, you'll be able to use research methods to identify your target audience so you can tailor your outreach to maximise your ROI on your marketing campaigns.
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