Business Development
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Differentiating Yourself

https://vimeo.com/1035685997

About this lesson

Welcome to this module on Differentiating Yourself. In this module, we’ll explore essential strategies to set yourself apart in a highly competitive recruitment market. Topics include the importance of specialisation, quantifying your impact, and positioning yourself as a trusted subject matter expert. We'll also discuss understanding client needs, highlighting the consequences of poor talent acquisition, and shifting the focus from fees to long-term business value.

Additionally, we’ll explore creative approaches, like offering a free initial placement to showcase capabilities and build trust, progressing to paid engagements and retainer models.

By the end of this module, you’ll have actionable strategies to differentiate yourself, foster meaningful client relationships, and drive growth in today’s competitive landscape.

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