Welcome to our module on Market Mapping for Specialisation. In this module, we’ll explore the importance of understanding your market landscape and how it impacts business development strategies.
You’ll learn how to calculate your Total Addressable Market (TAM) to determine the size of your potential market, narrow it down to the Serviceable Addressable Market (SAM) to identify realistic targets, and focus on the Serviceable Obtainable Market (SOM) to evaluate what you can realistically capture. Using a real-world example, we’ll dive into strategies like segmenting client types, identifying key stakeholders (e.g., CTOs or HR heads), and focusing on specific geographies for specialisation.
By the end of this module, you’ll have a practical framework for mapping out your market and creating targeted plans to achieve sustainable growth in your specialisation area.
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