Welcome to our module on Market Mapping. In this session, we’ll dive into the strategic process of identifying and analysing the various segments within your market to better understand your competitive landscape and target audience.
You’ll learn how to conduct market mapping by assessing industry trends, competitor positions, and consumer behaviours. We’ll explore methods for segmenting the market into distinct categories, such as demographics, psychographics, and geographic locations, and how to use this information to refine your business strategies. Additionally, we’ll discuss how to identify gaps and opportunities within the market that can be leveraged for growth and innovation.
By the end of this session, you’ll be equipped with the skills to effectively map your market, gain valuable insights into industry dynamics, and make informed decisions to enhance your business positioning and strategy.
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