Welcome to our module on Lead Generation. In this module, we’ll explore effective strategies for generating and tracking leads to maximise conversions and long-term success.
We’ll cover internal lead generation, such as leveraging existing client relationships and identifying lapsed or potential clients in your CRM. Additionally, we’ll explore external lead generation techniques, including researching competitors, tracking industry trends, and identifying companies in growth phases. You’ll also learn how to categorise leads into immediate opportunities and long-term pipeline prospects, ensuring a balanced approach to business development.
By the end of this session, you’ll have a structured process for generating, categorising, and converting leads into valuable business opportunities, helping you build a more strategic and sustainable sales funnel.
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